Idea launches 5.5 inch qHD display Ultra II smartphone for Rs 12,500

Idea Cellular has launched its 5.5 inch phablet called the Idea Ultra II. The smartphone features a 5.5-inch qHD display and is powered by a 1.3 GHz quad-core processor. It runs on Android 4.2 (Jelly Bean) OS. The Idea Ultra II smartphone has an 8-megapixel rear camera with LED flash and a 2 MP front-facing camera for video calling.

Speaking at the launch, Sashi Shankar, Chief Marketing Officer, Idea Cellular, said:
"Lack of availability of affordable 3G smartphones with high-end features is the deterrent to mobile data growth in India. Idea has tried to bridge this gap by offering the best value for money 3G devices, in addition to our superior 3G products, services, and network coverage. We have witnessed consistent growth in data uptake in our 3G markets where Idea branded 3G smartphones have been selling, for the past two years. This has encouraged us to further expand our devices portfolio with the launch of our first 14.0 cms (5.5”) 3G smartphone, ULTRA II, which will help us target consumers at both ends of the spectrum."

Key Specifications of the Idea Ultra II:

Display: 5.5-inch (960 x 540 pixels) IPS display
Processor: 1.3 GHz quad-core processor
OS: Android 4.2 (Jelly Bean) OS
Connectivity: Dual SIM (GSM + GSM) with Dual Standby, 3G, Wi-Fi 802.11 b/g/n, Bluetooth,GPS
Camera: 8MP auto focus camera with LED flash, 2MP front-facing camera
Memory: 1GB RAM, 4GB internal memory, 32GB expandable memory with MicroSD

Battery: 2500 mAh battery


By: Silky Malhotra

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