Snapdeal launches mobile-based open marketplace Shopo

Ecommerce retailer Snapdeal has announced a new mobile-based open marketplace called Shopo which will let small businesses to list their products on the site without paying any commission. The retailer had acquired Shopo marketplace in2013 for an undisclosed amount. Shopo application is currently available on Android and Apple's iOS platforms.

The new platform will allow businesses to list their products on Shopo without submitting any document or going through long verification processes. The marketplace will allow sells to reach out to customers without paying Snapdeal any commission for the sale. The company aims to bring over 1 million sellers onto the platform in the next one year and help them become a part of India's digital ecosystem.

Snapdeal Co-founder and CEO Kunal Bahl stated at the launch, "We have launched Shopo, a mobile-based open marketplace that will allow businesses as well as individuals to harness the power of Internet instantly and at zero cost." "Currently less than 0.1 per cent of small and medium businesses in India have online presence. Shopo aims to build a platform to help millions of small businesses, home entrepreneurs, artisans and individual sellers set up their online shop in the most convenient way. As far as quality assurance is concerned, every seller will have a rating that will allow buyers to make informed choices. We expect this to be more successful in a hyper-local manner than national as people will be able to discover products in their neighbourhoods," Bahl added.


By: Silky Malhotra

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