India’s mobile services market will reach $21.4 billion by 2015: Gartner

Gartner says that the Indian mobile connections market will grow to 880 million by year end and will reach $21.4 billion by 2015. The spending on mobile services will be driven by data services, which are expected to reach $6.5 billion in 2015.

The report says that a large chunk of this growth will be driven by the increasing use of cellular services on data-centric devices, like tablets and notebooks, via embedded cellular modems and USB sticks.

“In India, the rise in spending on data-only connections will be driven by two user scenarios – first, to complement their fixed broadband connectivity, so they can use their larger-screen data-centric devices on the go. In other use cases, data-only connections will be the way for consumers to access broadband connectivity because of a lack of fixed networks,” said Neha Gupta, senior research analyst at Gartner.

Improved network connectivity and affordable smartphones will lead to more users spending on data services. Mobiles apps for video will also see a huge increase in spending. The traffic volume is increasing because of apps and content as people are chatting to friends and family, listen to streamed music and watch videos while on the move. Gartner report adds that app developers will have to sharpen their focus on the marketing and transparency of their apps, in order to retain customers.

“Mobile data provides a substantial revenue opportunity in India. Communication service providers (CSPs) will need to focus on creating new pricing, with a focus on data access, such as shared plans. They will also need to refine the services they already provide, with a focus on creating richer, more immersive and more personalized experiences, to increase their customer numbers,” said Ms. Gupta.


By: Silky Malhotra

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