Panasonic Eluga Switch smartphone with 360° screen rotation launched for Rs 19,990

Panasonic has launched the Eluga Switch smartphone with a 5.5-inch full HD assertive display with a unique 360° screen rotation at Rs 19,990.

The Eluga Switch is a 4G/LTE enabled smartphone with a Qualcomm 1.5GHz Octa Core Snapdragon 610 Processor. It has 2GB RAM with 32GB internal memory. The smartphone has a 5.5-inch FHD screen and comes with JBL powered 1.2W dual front speakers topped off by Hi-Fi sound quality. The smartphone's user interface orients itself at any angle at which the device is turned, as the dual front speakers and mic enable a user to answer calls upside down. It has a 13 MP rear camera and an 8 MP front-facing camera with a 84 degree wide viewing angle. The smartphone is backed by a 2910 mAh Li-ion battery.

Speaking on the launch, Mr. Manish Sharma, Managing Director, Panasonic India said, ““We have been successful in building an exhaustive and robust range of smartphones in India, starting April 2013. As our presence in the market has expanded significantly and to get the best of this growing segment, the Eluga Switch is our answer to the consumer’s demand for a Panasonic engineered premium smartphone. As we see immense growth opportunities in the Smartphone segment, we have introduced the Switch which synthesizes Panasonic’s flagship Japanese technology with preferences of the Indian consumer into one, easy-to-use, seamless smartphone.”

Sharing his thoughts, Mr. Pankaj Rana, Business Head, Mobility Division, Panasonic India, further added, “The Eluga Switch does exactly what it was imagined to do, offer two vertical screen orientations in one handheld device. A user can effortlessly ‘switch’ between an upright and inverted smartphone. The Switch is the epitome of consumer preferences, designed by keeping into consideration extensive customer feedback and expert technology.”

Model Name Panasonic Eluga Switch
Key Specifications: Specs That Matter
Best Price Rs 19,990
Display Size 5.5 inch
Processor 1.5 GHz octa-core
Internal Memory 32 GB 
Expandable Memory NA
OS Android 5.0
Rear Camera 13 MP with LED Flash
Front Camera 8 MP
Connectivity 3G, Bluetooth, USB, WiFi, 4G
Battery  2910 mAh
Colors Gun Metal Grey


By: Silky Malhotra

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