Snapdeal acquires US based startup 'Reduce Data'

Ecommerce giant Snapdeal has acquired a silicon valley startup called 'Reduce Data' for an undisclosed amount. The US based company has a programmatic display advertising platform that leverages artificial intelligence, real-time data and other tools. The move will help snapdeal strengthen its discovery platform against competitors Flipkart and Amazon.

"With this acquisition, the Reduce Data team will join Snapdeal and drive the road map to build a world class discovery platform and associated tools for brands as well as over two lakh sellers on the marketplace," Snapdeal said in a statement. 

Founded in 2010, Snapdeal has over 40 million registered users and over two lakh business sellers. The company has received over $500 million in funding from Alibaba, Softbank, Foxconn among others have been on an acquisition spree, in order to strengthen its position in the Indian ecommerce space. Earlier this year, Snapdeal acquired payments and mobile recharge startup Freecharge , MartMobi and Letsgomo Labs as well as logistics vendor GoJavas. 


By: Silky Malhotra

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