Prices of Apple iPhone 6s and iPhone 6s plus slashed down by up to 16%


After the reduction in the price of iPhone 5s, Apple has brought down the prices of its latest flagship phones iPhone 6s and iPhone 6s plus by up to 16%, within 2 months of the formal launch of the mobile, in order to boost its sales in the most crucial quarter. The price cut has been made across all the variants of both the models - 16 GB, 64GB, and 128GB. The iPhone 6s (16GB) which as initially launched at Rs 62000 is now priced between Rs 52000 to Rs 55000. The average difference in all the iPhone 6s and iPhone 6s plus devices is 15%, between the launch time and the current time.

Thus this price cuts narrows the gap between the prices of iPhone 6 and iPhone 6s, making it attractive for the customers to upgrade to the new model. The Apple iPhone 6 and 6 Plus were about Rs 8000- Rs 9500 cheaper than iPhone 6s and 6s Plus, which costed Rs 62000-Rs 92,000. There were already fears that the demand of these phones will suffer as they were costlier to the tune of Rs 14000- Rs 16000, as available in U.S, Hong Kong and Middle East.

India, being the fastest growing markets of smartphones in the world, imported approx. 320,000 smartphones in October, but this number saw a considerable fall of up to 62%, touching 120,000 units in November. Apple had also reduced the price of its iPhone 5s last week, third time reduction since its launch in September, and touched the lowest price globally from Rs 44,500 to Rs 24, 999.

This price cut step has been taken in order to revive the demand for the iPhone 6s and iPhone 6s plus, in the October-December quarter, the strongest period of the company, due to its flagship launches. And also to trigger off sales in the future quarters and help Apple sustain in the weaker months of January to September.


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By: teenu gupta

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3 comments:

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