First Look: HTC Desire 728 Dual SIM smartphone

HTC has made another addition in the Desire series, called “HTC Desire 728 Dual SIM”,a feature rich phone classy design and powerful performance. Launched in Purple Myst and White Luxury color variants, the phone costs Rs 17,990 and will be available via offline retailers. To recall, the phone was silently launched in China in September 2015.

Display and Design: Desire 728 Dual SIM flaunts a 5.5 inch IPS multi touch display with 720p resolution and for detailed graphics and brilliant images. With a weight of 153 gms, it is light weigh and compact at just 7.8mm.

Processor, RAM and Storage: Under the hood is MediaTek MT6753 chipset bundled with 2GB of RAM and Mali T770 MP2 graphics unit. It also boards an internal storage capacity of 16GB which can be expanded up to spectacular 2TB using micro SD card. A 2800 mAh battery completes the package and promises to deliver 21 hours of talk time and up to 485 hours of standby time in 3G.

OS: The phone runs on HTC sense UI based on android 5.1 lollipop.

Camera: The back sports a 13MP auto focus camera with LED flash and BSI sensor and the front is adorned by a 5MP selfie shooter for beautiful selfies.  Other camera features included are geo tagging, face detection, panorama, HDR and can record full HD videos. It also features Boom Sound technology complimented by Dolby Audio.

Connectivity:  As the name suggests the device is dual SIM with 4G LTE support apart from other connectivity options like WiFi, Bluetooth, FM Radio, GPRS, A- GPS and Micro USB.

QuickReview Though the phone seems to have pretty good specs, there are a few flaws here and there. Camera wise, no doubt the image focusing is fine but the image sharpness is too soft at times. It could have come with Android 6 Marshmallow operating system rather than the routine 5.1 lollipop. But overall judging from whatever we know, HTC Desire 728 Dual SIM is an impressive and affordable mid-range smartphone bundled with top notch features. Its mind boggling expandable memory is all what makes it alluring for the customers. The robust configuration, vibrant screen coupled with high end audio provides a seamless video streaming and smooth browsing experience.

Model NameHTC Desire 728
Key Specifications: Specs That Matter
Best PriceRs 17990
Display Size5.5 inch IPS multi touch
ProcessorMediaTek MT6753
Internal Memory16GB
Expandable Memory2TB
OSAndroid 5.1 with HTC Sense UI
Rear Camera13MP with auto focus, LED Flash and BSI sensor
Front Camera5 MP
Connectivity3G, 4G, WIFI, Bluetooth, GPS, GPRS, Micro USB
ColorsWhite luxury, purple myst


By: teenu gupta

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